12 general skills or competencies (Job family competencies) for Sales Director
Skill definition-Planning strategies and tactics for the business to grow and expand.
Level 1 Behaviors
(General Familiarity)
Describes the business development cycle from prospecting to deal closing.
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Level 2 Behaviors
(Light Experience)
Conducts market research to identify new business development opportunities.
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Level 3 Behaviors
(Moderate Experience)
Communicates with teams to prepare presentations for business development meetings.
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Level 4 Behaviors
(Extensive Experience)
Analyzes the professional improvement of each business development member to drive optimum performance.
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Level 5 Behaviors
(Mastery)
Conceptualizes and creates the future trends of business development to gain an advantage against competing companies.
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Skill definition-Distributing a product to the market through third parties to increase sales and customer outreach.
Level 1 Behaviors
(General Familiarity)
Lists the functions and features used in channel sales for our organization.
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Level 2 Behaviors
(Light Experience)
Tracks the number of new customers reached resulting from channel sales.
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Level 3 Behaviors
(Moderate Experience)
Works with the sales team to develop plans that will help increase revenue efficiency.
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Level 4 Behaviors
(Extensive Experience)
Manages the direct sales channel to support sales associates in revenue generation activities.
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Level 5 Behaviors
(Mastery)
Mentors all front-line sales channels to focus on leading indicators and maximizing the sales output.
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13 soft skills or competencies (core competencies) for Sales Director
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Lists commonly used tools in workplace planning and organization.
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Level 2 Behaviors
(Light Experience)
Works with specific tools in prioritizing and allocating resources to ensure task accuracy.
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Level 3 Behaviors
(Moderate Experience)
Prepares schedules to plan, organize, and complete priorities promptly.
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Level 4 Behaviors
(Extensive Experience)
Sets short- and long-term objectives to organize team workload and improve efficiency.
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Level 5 Behaviors
(Mastery)
Leads the development of new techniques and strategies to drive effective planning and organization.
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Skill definition-Identifying, developing and tracking clear goals to support business strategies.
Level 1 Behaviors
(General Familiarity)
Lists commonly used goal setting and management tools.
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Level 2 Behaviors
(Light Experience)
Tracks and regularly reports the progress towards achieving goals.
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Level 3 Behaviors
(Moderate Experience)
Works with team and peers to break down strategic goals into operational objectives.
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Level 4 Behaviors
(Extensive Experience)
Reviews goals and ongoing business conditions to identify revisions, as necessary.
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Level 5 Behaviors
(Mastery)
Predicts the internal and external environmental changes and their effects on organizational goals.
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Summary of Sales Director skills and competencies
There are 0 hard skills for Sales Director.
12 general skills for Sales Director, Business Development, Channel Sales, Knowledge of Customers, etc.
13 soft skills for Sales Director, Planning and Organizing, Goal Setting, Driving Results, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Sales Director, he or she needs to be an expert in Planning and Organizing, be an expert in Goal Setting, and be an expert in Driving Results.